Nelly Shaw - The Submission Writer

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About Nelly Shaw - The Submission Writer

Nelly Shaw is a tourism-marketing professional with over 20 years experience in writing for and working with innovative tourism businesses and government agencies.

How going back to the village could pave the way for regional tourism recovery.

When the nation’s treasurer starts talking about Covid-19 as a world-wide ‘wakeup call’ and points to ‘the need for greater economic self-sufficiency’, then you’ve gotta wonder if this might be a good time for the country to prioritise Australian-made and really commit to Buy Local or in the case of tourism; travel regionally. The coronavirus [...]

DESTINATION UNKNOWN: THE IMPACTS OF COVID-19 ON REGIONAL TOURISM.

One unexpected consequence of the coronavirus pandemic is a renewed appreciation for the good things in life; our family, our homes, our gardens and our local culture. There is little doubt that local culture, enriched by sustainable tourism, is a fine thing. In regional areas, it promotes artist studios, barista-made coffee, incredible paddock to plate [...]

STAYING AFLOAT IN THE WAKE OF COVID-19

The reality is that while some tourism businesses are prepared for crisis, most are not. Who could have possibly predicted a global pandemic that changes everything within a matter of weeks? (Except perhaps Bill Gates in 2014) We are witnessing an unprecedented level of intervention with event closures, quarantines, travel bans, a social isolation [...]

BIG CHANGES AHEAD FOR THE AUSTRALIAN TOURISM INDUSTRY COUNCIL’S NATIONAL AWARDS PROGRAM IN 2020

The Australian Tourism Awards, and their corresponding state and territory programs, are likely to be overhauled in order to streamline and simplify the awards entry process and to facilitate greater participation for tourism businesses. Here’s what we know is being considered: ATIC will integrate the Tourism Accreditation and Awards programs: There will be a [...]

2019-03-14T15:15:14+11:00February 13th, 2019|Uncategorized|0 Comments

HOW ENTERING AWARDS IS LIKE YOGA FOR YOUR BUSINESS.

“It helped us identify gaps in processes and communication in different areas of the business and gave us the ideal opportunity to rectify these. What we expected to be a difficult and time consuming task turned into an interesting and valuable project” says Michelle Raki of Arthurs Seat Eagle, 2017 Victorian Tourism Awards Gold Medal [...]

AWARDS ARE JUST A SHAM. RIGHT?

Too often we’ve heard the lament from business owners that “awards are a sham and simply not worth it.” You can tie yourself in knots trawling over metrics, interpreting data and writing reports. You can get snowed down in detail as you unpack all the activities you’ve squeezed into a year of work. And then [...]

OUTSOURCING YOUR SUBMISSION

How does outsourcing deliver success? One of the great advantages of outsourcing your submission writing to a third party is the time and headache it saves you and your team while still developing insights throughout the process. While there are costs involved in engaging a professional writer, the hidden costs of producing an in-house submission [...]

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